Kerin M. Cagle is Chief Branding and Legacy Officer at ASE Private Wealth®, bringing two decades of experience across operations, marketing, business development, and strategic leadership. Since joining ASE in 2006, she has helped shape the firm’s growth, strengthen its brand, and build the organizational foundation that supports its commitment to clients.
Kerin began her tenure as Director of Operations, developing a comprehensive understanding of the business, its people, and the client experience. Today, she draws on that experience to help translate ASE’s vision into clear priorities and meaningful action. Her leadership spans brand strategy, communications, culture, and initiatives that strengthen collaboration, accountability, and consistency throughout the firm.
Working closely with the leadership team, Kerin connects what ASE stands for with how it operates and serves clients. She guides the firm’s brand and messaging, develops relationships, and advances strategic initiatives that support its long-term direction. Her influence extends beyond ASE’s public presence to the standards, processes, and shared commitments that shape its culture.
Kerin also helps guide the firm’s legacy initiatives, including 100-Year IMPACT™, with a focus on connecting wealth, purpose, and the influence families can have across generations. Her work brings together brand, relationships, and storytelling to communicate ASE’s vision and deepen its connection with the people it serves.